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The Master of Business Administration (M.B.A.) and Master of Science in Marketing Analytics dual-degree program at Illinois Institute of Technology’s Stuart School of Business is ideal for people who want to be leaders and entrepreneurs in businesses and organizations where marketing and leveraging the power of data are keys to success.

Together, these two degrees prepare students to be effective managers, decision-makers, and executives in enterprises focused on digital technology, especially those that mine data to understand, interact with, and engage their customers.

The Illinois Tech M.B.A. program’s rigorous curriculum is designed to develop an innovation mindset and the intellectual agility to tackle complex business challenges. Courses are infused with project-based learning and hands-on use of technology to develop your analytical, strategic, and managerial skills.

The nationally-ranked M.S. in Marketing Analytics program is finely tuned to the leading edge of the industry. The curriculum is designed to develop the high-level skills that make our graduates forward-thinking marketing professionals who can convert data into insights that drive competitive business advantage.

Through Illinois Tech’s one-of-a-kind Elevate program, you are guaranteed access to hands-on experiences throughout your graduate education, such as virtual and in-person internships, and personalized mentorship to guide your academic studies and career planning.

The Stuart School’s location in downtown �糵����—a long-established, and growing, hub of marketing, logistics, and other digital tech businesses—provides access to hands-on learning through internships, along with networking to help graduates launch their careers.

Our exclusive partnership with provides Stuart M.B.A. students with a free membership and access to the organization’s many business and networking events, which are annually attended by more than 10,000 successful professionals.

Enrolling in this dual-degree program reduces the total requirement for earning the two degrees by four courses (12 credits), compared to earning the degrees separately.

STEM-Designated Program

M.S. in Marketing Analytics is a STEM-designated program, and international graduates of the program are eligible to apply for an extension for Optional Practical Training in the United States.

Learn more about each program:

Master of Business Administration

M.S. in Marketing Analytics

Program Overview

By developing students’ business acumen and high-level management and marketing skills, together with a deep understanding of data analytics, this dual-degree program prepares graduates to rise to C-suite positions in digital tech enterprises.

Career Opportunities

The M.B.A./M.S. in Marketing Analytics dual-degree program prepares graduates for leadership positions in companies and consulting firms, with titles such as:

• Marketing Director
• Social Media Marketing Director
• Director of Analytics
• Director of Global Digital Marketing
• Digital Marketing and Communication Director
• Senior Manager of Digital Marketing Strategy
• Director of Business Insights and Analytics
   

Have Questions? Connect with Us

For any questions about Stuart School of Business degree programs or the application and enrollment process, contact our Director of Student Recruitment Claire Johnson.

Scholarships and Aid

All Stuart School of Business graduate students are automatically reviewed for merit-based and need-based financial aid awards at the time of admission to Illinois Tech. Learn more about Illinois Tech and Stuart scholarships and aid and costs:

Scholarships and Aid