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The demand for market research analysts and marketing specialists is rising fast as sophisticated data and market research techniques are used to reach and understand key audiences by virtually every business and organization in the private, public, and nonprofit sectors. The Bachelor of Science in Marketing Analytics program at Stuart School of Business can prepare you for a bright future in this dynamic field.

As the only business school in �糵���� that’s part of a tech-focused university, Stuart bridges business and technology to provide you with a depth of knowledge in marketing analytics, a foundation in business fundamentals that is second to none, and mastery of quantitative and analytical skills that employers seek.

You’ll develop expertise in state-of-the-art marketing research methods and technology, including topics such as consumer behavior, optimal pricing, new product development, and sales management.

Through Illinois Tech’s one-of-a-kind Elevate program, you are guaranteed access to hands-on experiences—such as internships, group projects, and research— where you connect your classroom learning with real-world practice. You also receive mentoring to guide your academic studies and to prepare you to land a great job when you graduate.

�糵���� is a global center for marketing, advertising, and other market research-intensive businesses and organizations. With Stuart’s strong industry connections in �糵���� for internships and networking, highly respected faculty, and a cutting-edge curriculum, you will be ready to launch your career.

STEM-Designated Program

This is a STEM-designated program, and international graduates of the program are eligible to apply for an extension for Optional Practical Training, which allows selected students to stay and work in the United States for up to three years after graduation.

Program Overview

Stuart’s STEM-designated B.S. in Marketing Analytics program is designed to develop your knowledge of marketing theory and practice and build strong technical skills in analytics. Combined with guaranteed opportunities for internships and other real-world, hands-on experiences, our graduates are well-prepared for jobs in the fast-growing field of marketing research.

Career Opportunities

Stuart’s B.S. in Marketing Analytics is excellent preparation for private- and public-sector employment as a marketing research analyst across many industries, particularly in market research, advertising, public relations, information services, and computer systems services.

The United States Bureau of Labor Statistics reports a median occupational wage in 2022 of $68,230 for . In the same year, 868,600 market research analysts were employed in a wide range of companies. The projected growth rate for this occupation over the next decade is 13 percent, which is much faster than the average for all occupations.

Have Questions? Connect with Us

For any questions about Stuart School of Business degree programs or the application and enrollment process, contact our Director of Student Recruitment Claire Johnson.