Bruno Castelo-Branco
- Assistant Professor of Business Analytics and Strategy
Bruno Castelo-Branco is an assistant professor of business analytics and strategy at Stuart School of Business, Illinois Institute of Technology. He earned his Ph.D. in Quantitative Marketing from the Stephen M. Ross School of Business at the University of Michigan, where he studied video game addiction and related mechanisms of overconsumption in the context of digital media.
His research applies insights from economic theory and psychology to develop quantitative models of consumer behavior and has been presented at leading academic conferences. His research interests include consumer engagement, digital media, causal inference, and topics at the intersection of business and public policy.
Education
Ph.D. in Quantitative Marketing, Ross School of Business, University of Michigan
M.A. in Economics, Pontifical Catholic University of Rio de Janeiro
B.A. in Economics , Getulio Vargas Foundation
Research Interests
Digital media
Consumer engagement
Empirical industrial organization
Marketing and policy
Affiliations
