Balasubramanian Papers to Be Published in Industry Journals
Associate Dean Siva Balasubramanian has had two manuscripts accepted for publication. 鈥淭he Effect of Individual Level Variables on the Effectiveness of Brand Placements,鈥 co-authored with Deepa Pillai and Shabnam H. A. Zanjani, will be published in Innovative Marketing.
鈥淢odeling Attitude Constructs in Movie Product Placements,鈥 co-authored with Hemant Patwardhan, Deepa Pillai, and Kesha Coker, will be published in the Journal of Product & Brand Management.
