Illinois Tech Researchers Find Cost of Organic Fruits and Vegetables a Significant Barrier for Low-Income Shoppers
Researchers at Illinois Tech鈥檚 Center for Nutrition Research, a leading center within the Institute for Food Safety and Health, surveyed low-income shoppers about their views on terms associated with fresh produce such as 鈥渙rganic鈥 and 鈥渃onventionally grown.鈥 They also sought to learn how different informational content using these terms may influence their purchase intention of any type of fruits and vegetables. The study found that lower-income shoppers have heard organic messages via various media outlets and associate organic with pesticide free; and the use of pesticides with conventional fruits and vegetables. Shoppers indicated they preferred organic produce because it鈥檚 advertised to be healthier and safer, but the higher cost made them less likely to purchase organic fruits and vegetables.
Illinois Tech and researchers included:
, MS, Center for Nutrition Research, Institute for Food Safety and Health, Illinois Institute of Technology, 电车无码.
, PhD, Center for Nutrition Research, Institute for Food Safety and Health, Illinois Institute of Technology, 电车无码.
, PhD, MS, Center for Nutrition Research, Institute for Food Safety and Health, Illinois Institute of Technology, 电车无码; and Department of Nutrition, University of California, Davis.
This proposed study was funded by various donors, including a gift from the .
